Best Marketing Psychology (Influence: The Psychology of Persuasion)

Welcome to Grokash World, I am Ashish Prakaash, and today we are decoding the "Human Brain Codes"—the psychological triggers that drive every decision we make. If you are in business, marketing, or just want to understand human nature, these 6 codes are your roadmap.

The 6 Brain Codes: How Decisions are Made-1. Reciprocity (Ehsan Utarna)

Human psychology is wired to return a favor. When someone gives us something for free, we feel an internal pressure to give back.

• Example: At a shop inauguration, if the owner gives you snacks and a return gift, you feel obligated to buy something.
• Pro Tip: Offer small value first in your marketing (like a free trial or an e-book) to build that "return favor" bridge.

2. Commitment & Consistency (Vaade Nibhana)

Once we say "Yes" to something (especially in public), our brain works overtime to stay consistent with that statement.

• Example: A student who tells everyone "I am serious about JEE" is more likely to enroll in a course because they want to stay true to their own words.

3. Social Proof (Bheed ka Asar)

When confused, we look at what others are doing. If 1,000 people are buying it, it must be good—right?

• Example: Choosing a crowded restaurant over an empty one, or buying a product with 5,000 reviews on Amazon.

4. Authority (Expert ki Rai)

We respect titles, uniforms, and degrees. We trust a doctor in a white coat or an ex-IITian teacher more easily because of their "Authority."

• Example: Checking with a CA before filing taxes instead of just taking a friend's advice.

5. Liking (Connection)

We say "Yes" to people we like, people who are like us, or people we find relatable.

• Example: Following a recommendation from a friendly influencer or a close friend because your "vibes" match.

6. Scarcity (Kami ka Darr)

The fear of missing out (FOMO) is a huge motivator. When something is "Limited Edition" or "Ending in 2 Hours," our brain rushes to grab it.

• Example: Booking a seat on BookMyShow because it says "Filling Fast!"

🚀 Final Tip for Success

Whether you are building a brand or a relationship, remember: Avoid fake gestures. Genuine goodwill and authenticity are the only things that build long-term trust. Use these brain codes ethically to help people make better decisions!