F.A.Q

Frequently Asked Questions

Why does Scarcity sometimes fail?

Scarcity fails when it’s fake. If your "1-day sale" runs for 30 days, people lose trust. Use Genuine Scarcity—only use it when a product is actually limited.

Is "Social Proof" fake if I only have 5 customers?

Not at all! Don't fake numbers. Instead, show deep testimonials. 5 happy customers talking on video is much more powerful than 500 fake star ratings.

Q1: How can a small business use Reciprocity without losing money?

Great question! You don't need to give expensive gifts. Even sharing a free "How-to" guide, a 15-minute free consultation, or a small discount coupon creates the same psychological effect of goodwill.